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Google Streamlining Publisher Policies & Adding Policy Change Log for AdSense, AdMob and Ad Manager

Google announced that publisher policies for AdSense, AdMob and Ad Manager will be streamlined and simplified starting in September 2019. Each product will have a change log where publishers can easily find any updates. 

This change is meant to simplify finding policy information and to standardize policy across all Google's publisher products.

Policy will cover two categories of content.
  • The Google Publisher Policies cover content that Google will not monetize with ads. Trying to place ads on such content is now, and will continue to be, an AdSense policy violation that could result in account suspension or termination.
  • The Google Publisher Restrictions covers content that Google will not place Google Ads on, but that you can monetize with other advertising products or with direct deals with advertisers. Placing ads on this content will NOT be an AdSense policy violation.
Google will use the new Publisher Change Logs to announce updates and changes to policy. As a Publisher, you are expected to keep up with these changes.
Note that the YouTube Partner Program policies require Partners to follow the AdSense Program Policies as well.

There will be more detailed information about these changes when they go into effect in September.

Google Publisher Policies

Google Publisher Policies cover the types of content Google will NOT monetize at all.
  • Illegal content
  • Child sexual abuse material & pedophilia
  • Sexually explicit content
  • Adult themes in family content
  • Intellectual property abuse
  • Endangered or threatened species
  • Dangerous or derogatory content
  • Enabling dishonest behavior
  • Misrepresentative content
  • Malicious or unwanted software
  • Mail order brides
Placing ads on such content is an AdSense policy violation. If you attempt to monetize such content, your AdSense account may be suspended or terminated.

Google Publisher Restrictions

Google Publisher Restrictions describes the types of content that will not receive Google Ads. This content will only receive ads from other ad products or direct deals between publishers and advertisers.
  • Sexual content
  • Shocking content
  • Explosives
  • Guns, gun parts & related products
  • Other weapons
  • Tobacco
  • Recreational drugs
  • Alcohol sales and misuse
  • Prescription drugs
  • Unapproved pharmaceuticals and supplements
  • Online gambling
What's new for AdSense Publishers (emphasis added): Monetizing this content will not be a policy violation, but it may not show ads.
Monetizing content that falls under the Google Publisher Restrictions will no longer be a policy violation; instead, we will restrict advertising on that content as appropriate, based on the preferences of each advertising product and/or advertisers’ individual preferences. In some cases this will mean that no advertising sources are bidding on your inventory and no ads will appear on this restricted content. So while you can choose to monetize content covered by the Google Publisher Restrictions, doing so will mean you will likely receive less advertising on this restricted content than you would receive on other, nonrestricted content.
Read the announcement: Simplifying our content policies for publishers 

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