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Showing posts from January, 2021

2020 Review: AdSense, YouTube Partner Program, and Monetization

In 2020 many YouTube Partners and AdSense publishers saw declining ad revenue as businesses spent less money on advertising . Of course that meant Google's ad revenue also dropped . Both AdSense and YouTube implemented changes were designed to help creators earn more revenue. YouTube Partner Updates in 2020 Self-certification that video content is advertiser-friendly More restrictive content policies New reports in YouTube Analytics Insertion of mid-roll ads in shorter videos Memberships for Partners with at least 1000 subscribers Opening the Fundo event platform to all creators AdSense Publisher Updates in 2020 Redesigned Reports page, without older data and YouTube stats Vignette ads on wider screens Redesigned anchor ads Easier to run Experiments Read on for more details about all these changes. One of the updates I was expecting in 2020 was monetization of podcasts, as Google has been investing in its Podcast Manager platform . Maybe

2020 Review: Communicate with Meet, Duo, Chat and Messages

2020 was the year of the video meeting. As millions of people stayed home, and school, work, socializing and entertainment moved online, there was an urgent need for improved video calling platforms. Zoom became a household name. And there was a bit of an arms race between Google Meet and Duo, Microsoft Teams, Facebook Messenger and other platforms as they quickly added new video call features. Google Hangouts is entering the final months before it’s retired . Google Meet (formerly Hangouts Meet) has replaced Hangouts video calling , and text conversations will be migrated to Google Chat  (formerly Hangouts Chat) in the first half of 2021. Phone calls and text messaging will not be migrated from Hangouts to Chat. Users in the United States can sign up for a free Google Voice account and use the Google Voice app, or pay for Google Fi mobile service with integration with Android Messages for a similar experience. And to make sure there is a “coherent vision”, Google brought development

Looking back at 2020: Communication, COVID-19, Creator Updates

2020 was an unprecedented year in many ways. The COVID-19 pandemic disrupted product development, with teams suddenly working from home, and new priorities for product features. And there were evolving policy updates meant to limit the spread of misinformation.  Conferences moved online and provided free virtual access to speeches, panels and office hours. And that is just a part of a larger shift to online content, with concerts and plays, tours, and more of usually in-person events available over the internet. With the coronavirus still raging, vaccinations only slowly becoming available, many people struggling without work, and businesses without customers, it’s looking like 2021 may not be much better. I’m hoping I’m wrong about that. It’s been an interesting year as a Google product expert, watching the changes and trying to help users navigate the new normal. The main trends for creators this past year:  Advances to communications and tools for work, school, and pleasure with man

Top 2020 updates: YouTube, Blogger, AdSense, Meet, Hangouts

Happy New Year!  2020 was a difficult year to say the least.  Thank you all for reading and subscribing! Knowing that folks find my posts helpful and interesting is what keeps me going.  I'll be posting a more detailed 2020 retrospective - and what's on the horizon for 2021 - in the coming week.  For now, here are the top updates from 2020:  YouTube Add a manager, editor or Studio viewer to your YouTube channel Tour of YouTube updates to Live Control Room YouTube Making Age Restriction More Consistent (and Harder to Bypass) Goodbye Classic YouTube Studio! AdSense AdSense COVID-19-related changes: delayed site reviews, payment issues New AdSense Reports will not include older stats and YouTube data Blogger New Blogger is coming soon - try it now! Hangouts and Chat Phone Calls in Hangouts are Going Away Soon: Get a refund of your call credit balance Classic Hangouts losing phone calls and SMS; Chat for everyone next year Meet New Meet and Duo features: 49-person grid, background
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