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Weekly Update - December 3, 2022: Annual Music Wrapped Recap Replay, YouTube Advertiser-Friendly Guidelines, AdSense Side Rail Ads

Good grief it’s almost 2023! As the year winds down, the annual “top in 2022” lists are out. Have you been watching the most popular videos and listening to the most popular music? Or is your taste outside the current trends? Plus there are updates for YouTuber creators, web publishers, and social media (and not just Twitter). Subscribe to get the Weekly Update in your inbox. Looking back at 2022: Your Music If you are on social media, you have probably noticed all the Spotify Wrapped posts. Spotify gave every user an easily shareable story about their 2022 music listening habits. Spotify also has Wrapped for Artists , where music artists can learn about their “top fans, how they listen, and how else they engage with you on Spotify”. Earlier this month Spotify gave artists an end-of-year checklist that encouraged artists to make sure their profile is up to date, add their latest merch and concert dates, and make a video for top fans, all of which may be featured in fans’ Wrapped s

Update to the YouTube Advertiser-Friendly Content Guidelines

YouTube has updated the  advertiser-friendly content guidelines , with some policies more restrictive, and others now less restrictive. YouTube channels monetizing through the YouTube Partner Program must ensure video content complies with the advertiser-friendly content guidelines. Non-compliant content may either have limited ads or no ads at all.  If your channel is not in the YouTube Partner Program now, but you plan to apply when your channel is eligible, then you should be making sure your content is advertiser-friendly.  If you don't care about monetization, then stick to the slightly less restrictive Community Guidelines . There's a summary of the changes below, but if you are a YouTube Partner it's really important that you read up on all of the changes.  Creator Insider also has a video with an overview . Adult Content NO ad revenue:  Thumbnails, titles, and videos with: Sexualized texts or adult links Obscene language Se

Weekly Update - November 26, 2022: YouTube Community Posts, Google Search Ranking Systems, Twitter Alternatives

This Thanksgiving weekend I want to give my thanks to all of you for your support! I write about the tech news that interests me, and it makes me glad that there are folks who read what I write. Thank you! Even though this was a holiday week in the US, there were updates for YouTube, Google Meet, Search Central and more. Plus there are tips and notes on Twitter alternatives Hive, Posts and the Fediverse. Subscribe to get the Weekly Update in your inbox. Get your business and content ready for the holidays (or shop!) AdSense has a holiday checklist for your website Instagram Announces New Live Events Series to Assist Marketers with their Holiday Campaigns New ways to find holiday deals on Google : new labels for coupons and promotions, deal comparisons, price insights New Google  AR shopping features for beauty products and sneakers Easily track your packages with new Gmail features Pinteres

Apply for the YouTube Partner Program in the YouTube Studio mobile app

 If you manage your YouTube channel on your Android or iOS mobile device, you can check for eligibility and apply for the YouTube Partner Program in the YouTube Studio app.  Watch a quick tutorial . 1. Sign in to your YouTube channel in the YouTube Studio app ( iOS , Android ) 2. Tap the $ Monetize  button at bottom right 3. View your channel's progress towards the YouTube Partner Program eligibility requirements 1,000 subscribers 4,000 public watch hours No active community guidelines strikes 2-step verification enabled 4. If your channel is eligible tap Apply now Otherwise, keep uploading original videos and building your audience.

Weekly Update - November 19, 2022: YouTube Studio mobile updates, YouTube comments on TV, more Twitter tumult

This week it was beautiful to watch the launch of NASA’s Orion spacecraft to the Moon, as part of their Artemis I mission . It’s in preparation for Artemis II, which will bring people back to the Moon. So exciting. Meanwhile, back on Earth, YouTube has some nice updates for creators, with new features in the YouTube Studio mobile app and the ability to engage with comments when watching videos on TV. And there’s more news for live streamers, web publishers and more. Sign up to get the weekly update in your email inbox. Time to back up your Twitter data! I thought last week at Twitter was chaotic, but this week seems to have topped it. Close to 80% of Twitter’s contractors were fired. Contractors moderate content and review abuse reports, manage property and payroll, and other unglamorous work. Employees were given 24 hours to decide whether they wanted to sign on for Musk’s “Twitter 2.0” vision, along with “hardcore” work hours. Most apparently did not. Twitter offices were closed t

How to back up your Twitter data

If you have a Twitter profile and would be sad to lose your tweets or shared images, now is a good time to make a backup.  The past couple of weeks have been chaotic  at Twitter, to put it mildly. There was a hard deadline today for employees who made it through the layoffs to sign on for Elon Musk's "extremely hardcore" Twitter 2.0, and many apparently decided to leave instead. The Verge reports  that it's not looking good:  Multiple “critical” teams inside Twitter have now either completely or near-completely resigned, said other employees who requested anonymity to speak without Musk’s permission. That includes Twitter’s traffic and front end teams that route engineering requests to the correct backend services. The team that maintains Twitter’s core system libraries that every engineer at the company uses is also gone. “You cannot run Twitter without this team,” a departing employee said. Several members of Twitter’s “C

Weekly Update - November 12, 2022: Twitter Blues, YouTube Live Q&A, Instagram Scheduling

There was a lot going on at Twitter this week, with a tumultuous launch of the new Twitter Blue subscription and its blue checkmark. There were funny and worrisome impersonations, resignations of senior staff, including the heads of security and privacy, and lots of ideas for what kinds of features may be coming to Twitter. If you’re not interested in Twitter, just scroll down for the new features for YouTube Live and Shorts, Instagram, Facebook and more. Sign up to get the weekly update in your email inbox. Twitter Blues Last week I wrote about the turmoil at Twitter  after new owner Elon Musk took over and laid off half the employees. Did things calm down this week? Not at all. Blue Checks For All? After waiting to launch the all new blue-check-for-all Twitter Blue until after the US midterm elections on Tuesday, it quickly became clear that impersonation was going to be a problem. A Twitter Blue subscription includes several benefits, including Tweet editing, the “verifi