The year is half overl, can you believe it? This week there are name changes, Easter eggs, happy (and unhappy) YouTubers and more this week. Google rebranded its services for advertisers and publishers. AdWords is now simply Google Ads , Doubleclick for Advertisers is combined with Google Analytics 360 Suite as the Google Marketing Platform, and Doubleclick for Publishers and Doubleclick Ad Exchange are now Google Ad Manager . AdSense, at least, is still just AdSense. It’s not just a name change. They also introduced Google Ads “Smart campaigns” to help small businesses to set up ad campaigns in minutes. The new-ish Google contact hovercards are now in Hangouts on desktop at hangouts.google.com (thanks to Robert Wallis for spotting that!). These cards also appear in Gmail, Calendar, and Google+ for G Suite when you move your mouse over someone’s profile photo or name - pretty much everywhere except Google+ for consumers. The desktop version of Android Messages launched
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