Yesterday YouTube announced that all creators in the YouTube Partner Program will be able to monetize COVID-19-related content, as long as it complies with the YouTube Community Guidelines and Advertiser-Friendly Guidelines.
What this means for Creators:
- Once you receive a notification in YouTube Studio that this applies to your channel, you can monetize COVID-19-related content that complies with the guidelines.
- YouTube encourages you to fact check your content. Refer to the latest information from authoritative organizations and agencies.
- If your channel is in YouTube’s self-certification program, you no longer need to rate COVID-19-related content as a "Sensitive Event".
Update: When your channel is eligible to monetize COVID-19 content, you will see a notice in YouTube Studio (studio.youtube.com).
"You can now monetize content that mentions and/or features COVID-19 if you follow our guidelines & policies". The ACTIONS option points you to Learn more.
YouTube has put together a help center article that lists specific examples of what kind of coronavirus content is not monetizable, and what kind of content is encouraged.
Update May 20, 2020: YouTube has a new page with detailed information on the COVID-19 Medical Misinformation Policy, covering both monetized, and non-monetized content.
The following types content will show limited or no ads:
- Distressing footage that shows people "people visibly suffering due to COVID-19"
- Medical misinformation about COVID-19 including non-medical tests or exams, promotion of dangerous remedies or cures, or false or unsubstantiated claims about the cause, origin or spread that contradict scientific consensus.
- Pranks or challenges that include intentional virus exposure, inciting panic, or other medically dangerous activities.
See the help center articles for detailed examples: Monetization update on COVID-19 content
Videos with limited or no ads will show the yellow $ symbol in the video list.
To find all of your videos with limited ads:
1. Open your video list in YouTube Studio (tudio.youtube.com/channel/UC/videos)
2. Click Filter at the top of the list.
3. Select Monetization
4. Tick the box next to Limited
5. Click Apply
6. If you believe your video's monetization has been incorrectly limited, you can submit an appeal by clicking "Request Review".
Just bear in mind that there are currently delays for all of YouTube's human reviews.
Learn more about how YouTube is responding to the COVID-19 pandemic.
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