Tangi is a new video social sharing platform from Area 120, Google's experimental project lab. Its focus is 1 minute long DIY ("do it yourself") tutorial videos. The name is "inspired by the words TeAch aNd GIve and "tangible"—things you can make."
Update July 23, 2021: Note: Tangi will shut down July 30, 2021
The emphasis is on "creativity and community", including art, crafting, cooking, fashion and beauty and "lifestyle" tutorials, all less than 60 seconds long.
The unique twist is a "Try It" feature, "a way for anyone to share re-creations of things they tried making or doing, and a great way to build a community between creators and their fans."
Tangi currently is in a closed beta, so you need to apply to become a creator.
However, you can set up an account, watch videos, follow creators, and post comments.
Video Watch Page
I don't see a "try it" option on the videos, but that likely is only available if your account is enabled for video uploads.
How to try Tangi
1. Open Tangi (tangi.co)
2. Click the person icon at top right to sign in.
3. Sign in to the Google account you want to use to sign in.
- The only option is Google account sign-in
- The username part of your Gmail email will be part of your account URL and that cannot be changed. Keep that in mind if you have more than one Google account.
- You can change your display name and profile photo.
4. Once you have signed in, you can access your profile by clicking your profile photo at top right.
5. Click the Edit button to customize your profile.
What you can edit:
- Profile picture. The default is the profile photo from your Google account.
- Display name: The default is the name on your Google account.
- Public Email: The (optional) email address to display on your profile.
- Bio: A short (150 character) description that shows on your profile.
What you cannot change:
- Email: this is the email you signed up with
- Handle & Unique URL: this is the username part of your Google account Gmail email.
Apply for Access to the Closed Beta
On your profile page, you should see a button to Apply Now to apply to be a Tangi creator.
Information requested on the application form:
- Email address
- First & Last name
- Current social links: Instagram, TikTok, YouTube, or other
- An explanation of why your videos are "right for Tangi".
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