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Weekly Update - April 3, 2021: Hangouts, YouTube, Meet

Happy Easter weekend! I hope yours is sunny and safe.

No fooling! Google and most other big tech companies skipped April Fool’s Day again this year, which was probably a wise decision. There were a few cute jokes, like this amazing Canadian Space Agency discovery. Google did post some - no joking - productivity tips.

More content can be monetized on YouTube: Some content that previously would only show “limited” ads can now be fully monetized. That includes some content with moderate profanity, showing violent interaction with law enforcement, humorous adult content, educational content on drug use, or discussion of controversial issues.

Free accounts can continue hosting long Meet video calls: If you have a free personal Google account you can continue hosting Meet video calls up to 24 hours long until July. Originally free accounts were to be limited to 60 minute calls starting March 31.

Another step away from classic Hangouts: This week Hangouts stopped supporting phone calls and Google Fi and Voice text messages. This change was announced last October.
Get organized: Stack is a new experimental app from Google’s Area 120 that helps you organize digital copies of your documents. You can use the app to scan your documents, and Stack will automatically suggest a category. It can also automatically detect important information like the “due date” on a bill. And you can synchronize your document scans with Google Drive, so they will continue to be accessible if you stop using Stack (or Area 120 cancels the experiment).

More updates ...

YouTube and Video

AdSense and Advertising

  • If you are considering monetizing your own website with AdSense, or you applied and your site was disapproved, check out this new series of videos on AdSense about Site Approvals.
  • Google has relaunched its Google Certified Publishing Partner directory, if you are looking for professional assistance in optimising your Google Ad Manager, AdMob, or AdSense ads, that is the place to start.
  • The cookiepocalypse is coming! In the next year Chrome will join other major web browsers and block third party cookies. Third party cookies are used for ad tracking, among other things. It makes sense to block those cookies to protect user privacy, but Google is also a major advertising platform. And so it has proposed a privacy-sensitive alternative: Federated Learning of Cohorts or FLoC. The Verge has an explainer.

Blogging

Social Media

More

That’s all the updates for this week. Subscribe to get the Weekly Update in your email inbox or favorite feed reader every week. Miss last week’s update? Get it here.

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