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YouTube Partners and AdSense Publishers - keep your content advertiser-friendly

Why isn't my video eligible for monetization? Why was ad serving disabled to my blog? Why can't I show ads on my content?

Whether you are monetizing your YouTube channel, or using AdSense on your website or blog, you need to make sure you keep your content in compliance with the AdSense and YouTube content policies.

It's easy to run ads - you choose the ad types and place the ad units, and Google decides which ads display, collects money from the advertisers and pays you your share. The system is largely automated, with an ad auction that selects the best paying and most relevant ads for your website or YouTube videos. Since advertisers aren't usually selecting which websites or videos their ads will appear on, Google has to be able to assure them that their ads will not appear with content that is not "advertiser-friendly".

As a YouTube Partner or AdSense Publisher, it's your responsibility to understand the policies and make sure your content complies. And that means there are some types of content you cannot publish if you want ads to display. While it may feel unfair, those are the terms you agreed to.

If you are a YouTube Partner, you should be aware that the advertiser-friendly content guidelines for monetization are stricter than the general Community Guidelines. Age-restricted videos and content prohibited by the Community Guidelines cannot be monetized.

And if you have your own website or blog with AdSense ads, you must follow AdSense for Content policies as well. As AdSense puts it:

Publishers are responsible for every page on which their ad code appears and for screening any text, images, videos, or other media which will appear on a page with Google ads.
And it's not just content on your own site - promotion of prohibited content includes providing links to sites that do not follow AdSense content policies.

What happens if you don't comply? Ads may stop appearing on your website or on your video - or your entire AdSense account could be disabled.

Content that is not advertiser-friendly may include:

  • Pornography, sexually suggestive or non-family safe content
  • Violence and tragedy
  • Inappropriate language, harassment or content that advocates against an individual or organization
  • Drugs, tobacco, alcohol and regulated substances
  • Weapons-related content
  • Spam, scams and illegal content

Read on for links to more information and how to resolve content issues. 



AdSense and YouTube Content Policies



Get Help with YouTube and AdSense content and policy issues

Video not eligible for monetization? Monetization or AdSense disabled for policy reasons? You may be able to appeal!

Specific Content Policies


Pornography, sexually suggestive or non-family safe content


Violence and tragedy

Inappropriate language, harassment or content that advocates against an individual or organization


Drugs, tobacco, alcohol and regulated substances

Weapons-related content

Spam, scams and illegal content (and other non-allowed content)

Copyrighted Content
AdSense and YouTube prohibit copyrighted content used without permission.

Posted by Peggy K

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