This week YouTube announced that every channel will be able to add a unique handle. The @handle will identify your channel as a custom URL, and will be used for mentions, comments, search results, Shorts player and more. Unlike custom URLs, there is no minimum subscriber requirement and you will be able to choose a new channel identifier. The option to add a handle will be gradually rolling out over the next few weeks. Any new YouTube channel will also be able to set a handle. Think about the identifier you want to use. This is an opportunity to rebrand! You just need to make sure that the handle you want complies with YouTube's handle policy and is available. Fortunately, your current custom URL, channel URL and legacy username URL will continue to work after you add the handle to your channel. That means any links you have previously shared to promote your channel should continue to work. Note that every channel will have the opportunity ...
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