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FeedBurner deprecates MyBrand service

FeedBurner announced today that they have deprecated the MyBrand Service, that allows bloggers to point their own domain to their FeedBurner feed. You will no longer be able to add a domain as of July 31, 2019, but existing MyBrand domains will continue to work

FeedBurner is Google's service for customizing and promoting your blog or website feed. If you add a "subscribe by email" gadget to your Blogger blog, it's Feedburner that sends out an email with new posts. (And you can create a "subscribe to my blog by email" link you can share anywhere.)

MyBrand lets you create an alias at your domain so that you can "mask" your feed URL at FeedBurner. For purposes of this example, we're going to assume that your domain is "" (yes, we're clever), and you have a feed that today is at Once MyBrand is active, you can use instead of Cool, right?
Again, if you have existing MyBrand domains set up, those will continue to work. It just won't be possible to add a new domain to your FeedBurner account.

As an aside, this announcement helped highlight the value of being able to subscribe to feeds - the FeedBurner status blog's previous update was in 2016, so I never check that directly. But by subscribing to the feed (I use Feedly for that), I saw the announcement shortly after it was posted.

If you want to check whether you have MyBrand set up for your feed, or you want to remove it from your FeedBurner account, read on.

Manage your MyBrand Settings in your FeedBurner Account

Google acquired FeedBurner in June 2007, and one of the first changes was that FeedBurner's popular paid services, including MyBrand, were made free for all users. That was long enough ago that it probably means there are a lot of blog owners who don't quite recall how they set it up. Fortunately it's easy to check in your FeedBurner account.

If you do have an existing MyBrand domain that you want to remove, you can do so by deactivating the service or by removing the CNAME record pointing to FeedBurner from your domain's DNS settings.

You can go directly to or follow these steps:
  1. Sign in to your FeedBurner account ( If you have a Blogger blog, you are probably using the same Google account for FeedBurner.
  2. Click My Account at the top of the page
  3. Under Services, click MyBrand,
  4. If you have MyBrand set up, and you want to remove it, click "Deactivate". With your domain registrar, also remove the CNAME entries from your domain's DNS record. Note that you will not be able to activate it again after July 31st.
Official announcement: MyBrand Service Deprecation


  1. I was shocked to see an update from that blog and you are fully right about this being a huge feature of RSS.

    However Feedburner's Twitter integration still seems to be broken and I can't find any way of actually contacting anyone or alerting them of this.

    1. There is an official Feedburner Google Group, where users are discussing the issue here (and in some other threads). But I don't know how often those are read by Googlers. If you send in-product feedback, someone at Google should see the report.

  2. Twitter is also depreciated


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