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Showing posts from October, 2025

10 Years Ago This Week: Google Uses AI to Rank Search Results

To celebrate 10 years of Creator Weekly, I’m sharing  tech highlights from 2015  that still resonate 10 years later. This update was for the  week of October 31, 2015. 10 years ago Google deployed Rank Brain, its first AI-powered ranking system for Search.  RankBrain Looks for Things, not Strings Image by Google Deep Mind (via Pexels ), "An artist’s illustration of artificial intelligence (AI). This image represents how machine learning is inspired by neuroscience and the human brain."  On October 26, 2015 Google announced that "a very large fraction" of search queries over the previous few months had been interpreted by a machine learning system called RankBrain. This was Google’s first AI-powered system for Search ranking, designed to help the system understand how words are related to real-world concepts. What does that mean?  An example Google used is a search for the “title of the consumer at the hig...

Creator Weekly: YouTube AI Likeness Detection, Samsung Galaxy XR Creative Tools, Spooky Halloween Tips

It’s Halloween week, with tips and tools for making your videos and stories more spooky. Plus updates for YouTube, the new Android XR headset from Samsung, Instagram, Facebook, X and more. 📨 Subscribe to get Creator Weekly by email. Top news and updates this week Spooky Halloween tools and trends. YouTube likeness detection for Creators to detect AI deepfake videos. YouTube Communities are now available on desktop. The new S amsung Galaxy XR headset running AndroidXR launched with creative and productivity tools, including YouTube, Google Photos, Flow, Adobe’s Project Pulsar (immersive video editing), Maps, Docs, Meet and more. X launched a handle marketplace to rent desirable “inactive” handles. Rare handles may cost over a million dollars. And you only keep it while your X Premium subscription is active. X has a new way of displaying links that may mean they get more reach. YouTube lets you set a time limit for watching Shorts. YouTube may let Creators edit videos that ...

10 Years Ago This Week: YouTube Red for ad-free viewing

To celebrate 10 years of Creator Weekly, I’m sharing  tech highlights from 2015  that still resonate 10 years later. This update was for the  week of October 24, 2015. 10 years ago YouTube Red launched, offering ad-free videos and a Google Play Music subscription (with the promise of a future YouTube Music app).  YouTube Red Launches On October 21, 2015 YouTube announced YouTube Red, "a new membership designed to provide you with the ultimate YouTube experience." The subscription included ad-free videos, offline viewing and a subscription to Google Play Music (a separate YouTube Music app would be available "soon"). Google Play Music subscribers would also get YouTube Red. It would also include Originals, new series starring popular YouTubers, starting in 2016. No One Likes Ads, Right? YouTube Red wasn't YouTube's first subscription. Almost a year before ...

Creator Weekly: YouTube Second Chances, Twitch Co-Streaming, Shorts Editor Update

This week’s creator news recap is extra long, since there was no edition last week. Why? I was at the Google Product Expert Summit in Dublin, Ireland ☘. It was a week of seeing old friends, learning new information and visiting the friendly, historic city. I’ll talk about it a bit more in this week’s live stream . This week also marks the 10th anniversary of uploading content to my YouTube channel . I actually created the channel in 2013, then didn’t upload videos for a couple of years. And for most of that time my activity has been sporadic. It’s just the last couple of years I’ve been regularly active. I was hoping to reach 10,000 subscribers for some nice synergy, but I didn’t quite make it. I’m planning for the next 10 years to be a bit more focused. 📨 Subscribe to get Creator Weekly by email. Top news and updates this week Secure your Google Account with Recovery Contacts and your mobile phone number. Second chances for YouTube terminated channels Expansion ...

10 Years Ago This Week: AMP to improve the mobile web

To celebrate 10 years of Creator Weekly, I’m sharing  tech highlights from 2015  that still resonate 10 years later. This update was for the  week of October 10, 2015. 10 years ago this week Google launched the Accelerated Mobile Pages (AMP) Project, meant to replace the slow mobile web pages in mobile Search results. "Beautiful" articles on mobile devices AMP-formatted articles in the Top Stories carousel in mobile Google Search results. ( Source ) In 2015 people were increasingly consuming  news  and  other content  on their mobile devices. But the  mobile web "sucked"  (to put it bluntly), and it was a nicer user experience to use a dedicated publisher or social media app.    Google's response was the AMP Project . AMP was “an initiative to improve the mobile web and enhance the distribution ecosystem”, with a format that would be...

Creator Weekly: Sora AI Social Media, AdSense Traffic Sources, YouTube BrandConnect Open Call

Lots of updates this week, for YouTube, for Meta Threads and Facebook, Twitch, and more. Plus a new social AI video sharing app from OpenAI that’s all about deepfakes of yourself and friends. Note that next week there will not be a newsletter or live stream because I will be attending the Google Product Expert Summit in Dublin, Ireland . I’ll share more about it when I get back! 📨 Subscribe to get Creator Weekly by email. Top news and updates this week New generative AI tools and templates in YouTube Effect Maker YouTube BrandConnect Open Call is a pilot program for U.S. Partners to more easily get started with Brand sponsorships. Extend with AI is a new Remix option for YouTube Shorts. YouTube reorganized the Channel Moderation settings in YouTube Studio. Monetizing YouTubers who vertical live stream can now set Gift goals. YouTube is updating its Medical Misinformation policy to prohibit false claims about tobacco and nicotine. YouTube is piloting two auto-dubbing update...