How to create a Google+ Brand Page from Google My Business, Google+, YouTube or a mobile device

Google+ Brand Pages represent brands, organizations, bands, YouTube channels, online-only businesses, and even people who want to be able to manage their identity from multiple accounts. The recent update of the Google My Business dashboard has changed the Google+ Brand Page creation process.

You can create a new Google+ Brand Page starting from several places on Google:

1. Start from Google My Business (business.google.com/manage/)
2. Start from Google+ (click the "Pages" option in the left menu plus.google.com/dashboard)
3. Start from your YouTube All my channels page to create a channel and Page together  (www.youtube.com/channel_switcher)
4. On mobile devices, use the Google My Business app

Or, you can jump right to business.google.com/create/brand

I've outlined the process below - if you would like more detailed instructions, read on!

How to create a Google+ Brand Page at Google My Business
(detailed instructions)

1. Sign in at business.google.com
2. Make sure you are viewing the Brand Pages tab. If you are not, click the 3 line menu icon on top left to navigate to your Pages (business.google.com/manage/#/pages)
3. Click the + button at lower right or select + Add a brand page from the left menu
4. Name the new Brand Page, accept the Page terms and complete the creation process

How to create a Google+ Brand Page starting at Google+
(detailed instructions)

1. Sign in to Google+ (plus.google.com)
2. Click Pages in the left menu (plus.google.com/dashboard), which redirects to the new Google My Business dashboard
3. Make sure you are viewing the Brand Pages tab. If you are not, click the 3 line menu icon on top left to navigate to your Pages (business.google.com/manage/#/pages)
4. Click the + button at lower right or select + Add a brand page from the left menu
5. Name the new Brand Page, accept the Page terms and complete the creation process

How to create a Google+ Brand Page with a YouTube Channel 
(detailed instructions)

This creates a new channel connected to a Brand Page

1. Sign in to YouTube
2. Click the channel icon at top right, then click View all for [email]
   (Alternately click the gear icon , then See all my channels)
3. On All My Channels page(www.youtube.com/channel_switcher) click + Create a new channel
4. Name the new Channel and Brand Page, accept the Page terms and complete the creation process

How to create a Google+ Brand Page on a mobile device
(detailed instructions)

1. Install the official Google My Business app ( from the Google Play Store or from the App Store)
2. Sign in to the app with your Google account
3. Tap the 3 line menu icon at top left
4. Tap the Page name at the top of the menu to expand the list of managed Pages
5. At the bottom of the list of Pages, tap + Create new Business
6. Select the Brand option
7. Name the new Brand Page, accept the Page terms and complete the creation process

Do you want to create a Local Page for your business that has a physical storefront or sees clients and customers in person?  Check out Tim Capper's step-by-step guide to creating a Local Google My Business page at Online Ownership.

Here are detailed directions with screenshots that show step-by-step how to create a Google+ Brand Page.

Create a Google+ Brand Page at Google My Business

If you do not have a Google+ Profile and you don't want to create a YouTube channel, this is the place to start.

1. Sign in at business.google.com with your Google account username and password

Be sure to sign in with the account you want to "own" the Google+ Page. You can later add Page managers to manage the Page from other accounts.

If you do not yet have a Google account, or want to create a new Google account, click the blue Get on Google button 

2. Make sure you are viewing the Brand Pages tab

If you only see the option to Add Locations, switch to your Brand Pages. Either click the Brand Pages tab (business.google.com/manage/#/pages) or click the 3 line menu icon on top left 

In the left menu Click the Brand Pages option

If you do not yet have any Pages, you may see the option to create a Brand Page in the left menu instead - click that!

3. When you are the Brand Pages tab (business.google.com/manage/#/pages) click the + button at lower right 

Alternatively, click the 3 line menu icon at top left and select + Add a brand page from the menu

4. Name the new Brand Page, accept the Page terms and complete the creation process

Enter the new Page's name.  You can optionally also enter your website URL and select a Page type.

Be sure to read and then agree to the the Google+ Page terms.

Note that there is no difference between the Page types, so it should not matter which you select (at least not at this time).

Create a Google+ Brand Page starting at Google+

If you are already a Google+ user, you can start the Brand Page creation process right from Google+

1. Sign in to Google+ (plus.google.com)

Be sure to sign in with the account you want to "own" the Google+ Page. You can later add Page managers to manage the Page from other accounts.

2. Click Pages in the left menu

The Pages link (plus.google.com/dashboard) redirects to the new Google My Business dashboard

3. Follow the instructions above for creating a Page from Google My Business

Create a Google+ Brand Page and YouTube channel at YouTube

This creates a new YouTube channel connected to a Brand Page. Note that eventually YouTube will be separated from Google+, but right now a Google+ identity is still required for new channels.

1. Sign in to YouTube (www.youtube.com)

Be sure to sign in with the account you want to "own" the Google+ Page. You can later add Page/channel managers to manage the channel and Page from other accounts.

2. Open your YouTube "All My Channels" page

Click your channel icon at top right, then click View all for [email]

Alternately, click the Settings gear icon at the top of the menu to open your Account Overview (www.youtube.com/account) 

Then click See all my channels or create a new channel

3. On the All My Channels page (www.youtube.com/channel_switcher) click  + Create a new Channel

Note: if you already have a Google+ Page for your brand, business, or organization, click the Page name to add a channel to the Page.

4. Create your new Channel + Google+ Brand Page 

Enter the new Channel and Page's name.  You can optionally select a Page + Channel Category (that does not make a difference in the type of channel you create).

Be sure to read and then agree to the the Google+ Page terms.

Create a Google+ Brand Page on a mobile device

The only way to create a Google+ Page on a mobile device is to use the Google My Business app. The app also allows you to manage your Pages, add and remove managers, and see Page Insights.

1. Install the official Google My Business app 

Get the Android version from the Google Play Store or the iOS version from the App Store.

2. Sign in to the Google My Business app with your Google account

Be sure to sign in with the account you want to "own" the Google+ Page. You can later add Page/channel managers to manage the channel and Page from other accounts.

3. Tap the 3 line menu icon at top left 

4. Tap the Page name at the top of the menu to expand the list of managed Pages

5. At the bottom of the list of Pages, tap + Create new Business 

6. Select the Brand option

7. Create the new Brand Page

Enter the new Page's name.  You can optionally also enter your website URL and select a Page category.

Be sure to read and then agree to the the Google+ Page terms.

Note: there is no difference between Pages created in different categories.

Click "Continue" to complete the Page creation process.

More information

•  Tim Capper's step-by-step guide to creating a Local Google My Business page at Online Ownership.
• Google My Business Help Center: Get a brand, artist or organization on Google
• YouTube Help Center: YouTube and Google+

Posted by Peggy K