Thursday, February 26, 2015

Shorthand vanity URLs for YouTube channels: now based on new-style custom URLs

Ever since the new YouTube custom URLs were introduced, YouTubers have wanted to also have the equivalent shorthand vanity URL - one without the /c/ in the middle.  Now channels with a new-style custom URL automatically have the equivalent shorthand URL.

A shorthand vanity URL - one without a /user/ or /c/ - is useful to use to promote your channel. In the past, that short URL was most often based on the /user/ URL for the channel. Now that's changed. Shorthand URLs are now based on the new /c/ custom URL, not the old /user/ URL.

If your channel's old and new custom URLs are different, you should check to be sure the old shorthand URL still leads to your channel.

Not sure if your channel has new-style custom URL set? Check your channel's Advanced Account Settings (

Why does my old shorthand vanity URL now direct to the wrong YouTube channel?

Tuesday, February 17, 2015

Get a Custom URL for your YouTube channel and Google+

Update 12/16/16: The YouTube Custom URL system is now independent of Google+ (Official Accouncement, Get Help)

Go to to see if your channel is eligible for a Custom URL.

Update 10/13/15: now only 100 subscribers are required for custom URL eligibility, rather than 500 subscribers. 

Update 3/4/15: you can now check the custom URL set for your channel in your channel's Advanced Account Settings (

Update 2/26/15: shorthand vanity URLs are now based on the new /c/ custom URL, rather than the old /user/ custom URL. More details

If you have recently created a new YouTube channel, you are sure to have noticed the default channel URL includes a long string of characters that are hard to remember and tricky to type. A custom URL makes it easy to share and promote your channel.

At the end of November 2014 YouTube introduced a new custom URL process. New custom URLs now apply to both your YouTube channel and the Google+ Page or Google+ Profile connected to your your channel.

That means one unified identity and URL across Google products. And if your channel already has an old-style YouTube username URL, this is an opportunity to add a new custom URL that better reflects your channel’s current identity.

How the new YouTube and Google+ custom URL process works:

  1. Your YouTube channel or your Google+ Page or Google+ Profile becomes eligible for a custom URL
  2. Google offers one or more custom URLs based on a number of factors including your Google+ name, YouTube channel name, current YouTube /user/ URL, and associated website domain. It is not possible to request a particular custom URL.
  3. After claiming an offered custom URL, it immediately applies to both your YouTube channel and Google+.

        Google+ URL:
        YouTube URL:
  4. You can change the capitalization, diacritics and accents on letters of the custom URL, but not the URL itself

If your Google+ Page or Profile already has a custom URL, then that URL already applies to your YouTube channel connected to that Google+ identity. Check your channel's Advanced Account Settings (

Questions? Read on to learn more about YouTube and Google+ custom URLs: