Peggy K's Creator News

  This week there are loads of updates for video creators, from YouTube’s updated profanity policy, to Spotify’s pivot to video, to TikTok series and more. There’s also updates to help your productivity, news on Twitter and the Fediverse and more. Subscribe to get the Creator Weekly by email. Celebrating International Women’s Day March is Women’s History Month, and more specifically, March 8th was International Women’s Day. Platforms celebrated in their own way. YouTube’s official channel ( web archive ) is highlighting Women to Watch in Gaming, Food & Cooking, Fitness, Tech, and Fashion & Beauty. Twitch has a Together for Legendary Women shelf on the front page . They encourage women streamers to use the LegendaryWomen tag for their streams. Pinterest is promoting “Midlife and Menopause Magic” . Host Stacy London interviews the women founders of wellness companies, including Omisade Burney-Scott, Founder of ...

Hot damn! This week YouTube revised their Inappropriate Language ad guidelines to allow more swearing in monetized videos.  Last November  YouTube made the advertiser-friendly guidelines around "Inappropriate Language" much more restrictive. Any profanity in the title, thumbnail, or first seven seconds of the video would prevent the video from being monetized. The exceptions were "damn" and "hell", which would no longer be treated as profanity.  YouTube apparently got a lot of feedback from creators, and so they have reconsidered, and revised the policy to be more nuanced.  Here is the current policy:  CAN EARN AD REVENUE Censored profanity, including bleeping, muting, or blacking out text. Abbreviated profanity, such as WTF.  Words like "hell" or "damn" in the title or thumbnail. Moderate profanity used throughout the video ("bitch", "douchebag", "asshole", ...

If you watch YouTube videos on desktop, you are sure to have seen ads that appear on the bottom of the video player.  Maybe you were annoyed when the ad covered what you were watching. Well, no more. As of April 6, overlay ads will no longer appear on YouTube videos. YouTube says this change is being made to "improve the viewer experience and shift engagement to higher performing ad formats". Of course this does not mean that ads on long form videos will be going away entirely. The current ad formats are: Skippable video ads: Viewers can skip after 5 seconds Non-skippable video ads: Must be watch, are 15-20 seconds long Bumper ads: Short, non-skippable video as up to 6 seconds long Sponsored cards Unlike overlay ads, video ads are not limited to desktop - they are available on mobile devices, TVs and game consoles too.  And they are less intrusive, at least once they are done playing.  What does this m...

New this week: YouTube’s priorities for 2023 (and how to get YouTube support), Flipboard’s future is federated, and Meta is working on AI personas. Plus there are updates for video creators, productivity, social media and more. Subscribe to get the Creator Weekly by email. YouTube’s 2023 Priorities YouTube’s new head, Neal Mohan, s hared YouTube’s priorities for 2023. The short version: more Shorts features, more podcasting features, more shopping, and, of course, “AI”.  Plus there were a few more stats shared by Leo Olebe, YouTube’s head of gaming. The latest numbers Over 500 hours of content uploaded every minute 50 billion daily views of Shorts in 2022 Over 120 billion watch hours of gaming related content in 2022 Over 500 million logged-in Daily Active Viewers of gaming content globally in December 2022 Hundreds of thousands of channels “earned money for the first time” in 2022 6 million viewers paid for channel Memberships in December 2022, an increase of 20% over ...

  The question this week is “Would you pay to use social media?” Plus tools for podcasters on YouTube, an update to AdSense Sites management, expanded access to Google Photos cool editing tools, and more. Subscribe to get the Creator Weekly by email. Podcasts on YouTube Podcasts will soon be added to YouTube Music . They will be audio-first and creators will be able to add their podcasts using an RSS feed. At least initially this will be US only. YouTube is also testing the ability to create and get analytics for Podcast playlists in YouTube Studio. According to a spokesperson , “Podcast playlists will be eligible for current and upcoming podcast features on YouTube, such as eligibility for youtube.com/podcasts , podcast badging, and inclusion in the YouTube Music app.” It is not clear how this will affect (or be integrated with) the current Google Podcasts ( podcasts.google.com ). You gotta pay to play Meta is testing a new paid option for “up and coming creators” that...

The big stories for creators this week: Susan Wojcicki steps down as YouTube CEO, Creator Music is available to US creators in the YouTube Partner Program, Instagram launches broadcast channels, and Twitter limits 2FA with SMS to paid accounts (you should use an authenticator app or security key instead!). There’s also news about AI chatbots, worldwide disinformation campaigns, and more. Subscribe to get the Creator Weekly by email. Change of leadership at YouTube YouTube CEO Susan Wojcicki announced she is stepping down . Her replacement is YouTube Chief Product Officer Neal Mohan, who has been at YouTube since 2015. Wojcicki has been part of Google for almost 25 years, ever since she rented her garage to graduate students Larry Page and Sergei Brin and decided to join their fledgling company. Over the years she has been involved in marketing, developing image, book and video search, acquiring YouTube and ad company Doubleclick and was the Senior Vice President of Ads. She took th...

Roses are red, violets are blue, there are a bunch of creator updates, Happy Valentine’s Week to you! This week the hot topic of discussion was Google and Bing’s announcements about their AI chat bots for search. Plus improved Shorts replies on YouTube, Instagram Gifts for Reels, long posts for Twitter Blue subscribers and more. Subscribe to get the Weekly Update by email. In the news this week My heart goes out to the people of Turkey after the devastating earthquakes . While governments and aid organizations around the world have sent assistance, tech companies are also responding. Amazon is donating relief items and providing logistics for delivering aid packages, and both Google and Apple say they are supporting relief and recovery efforts. Having trouble finding a gift?  Make a Valentine’s Day movie in Google Photos to share with your true love (or your mom). Super Bowl Online 🏈 The Super Bowl is Sunday, and social media is ready. YouTube lets you watch Super...