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Showing posts from September, 2025

10 Years Ago This Week: Big Tech Comes Together to Create An Open Video Format

To celebrate 10 years of Creator Weekly, I’m sharing  tech highlights from 2015  that still resonate 10 years later. This update was for the  week of September 5, 2015. Ten years ago this week, big tech companies including Google, Microsoft and Amazon formed the Alliance for Open Media. The purpose was to develop open source digital media technology.  Big Tech Forms an Alliance Alliance for Open Media home page, September 2015. 10 years ago this week the Alliance for Open Media launched. This non-profit industry consortium formed to develop open, royalty-free technology for video and other media delivery. The founding members were industry leaders Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix. In 2015, the most popular video format was AVC (H.264 or MPEG-4), and was due to be superseded by  High Efficiency Video Coding (HEVC or H.265). These are methods of compressing data while trying to re...