There was a change at the top for both products. At YouTube +Susan Wojcicki - formerly Google SVP for advertising - took over from +Salar Kamangar, while over on Google+ +Vic Gundotra was replaced by former Google+ VP of Engineering +Dave Besbris. I think it's still too early to say whether that represents a significant shift in direction, but their interviews at +Re/code give a sense of direction things are heading:
- New YouTube Boss Susan Wojcicki Talks Talent, Music and M&A
- New Google+ Head David Besbris: We're Here for the Long Haul
What was new for Google+ and YouTube in 2014?
As YouTube and Google+ become more integrated, many new features are only available to channels connected to Google+. It also means that YouTube Creators need to keep abreast of updates to Google+ as well as YouTube.
Here are the 2014 updates that I think most affected Google+-connected YouTube channels :
- New YouTube comment management tools
- Google+ Audience Settings and Blocking Tools
- YouTube Messages replaces the YouTube Inbox
- New Custom URLs for Google+ Pages, Profiles and YouTube channels
- YouTube Creator Studio mobile app
- Google+ Profile Name Policy updated
- Google My Business for Google+ Pages
- Import your videos from Google+ to YouTube
YouTube Comment Management Tools
One of the advantages of the new Google+ comment system on YouTube is viewing and moderating all your channel and video comments in one place.
There are also now more refined comment management options. Filter comments by individuals or Google+ circles, or by keywords.
You can also choose which comments to highlight on your channel, be it commenters with 1000+ subscribers or those comments from your subscribers and fans.
- Learn more about YouTube comment moderation
- Update your YouTube Comment Management options: www.youtube.com/comment_management
Google+ Audience Settings and Improved Blocking
You can now limit the "audience" for your Google+ Profile or Google+ Page by age and geographical location. If you only want Australians older than 50 to see your content, you can do that! Currently this only blocks restricted users from viewing your Google+ posts - they can still see your comments on posts and photos.
You can also block Pages and Profiles on Google+. If you block someone:
- you are removed from each others circles, and the blocked profile can't add you back to their circles
- they can't see your posts or comments and you can't see their posts
- they can't contact you via Google+ or Google Hangouts
Be aware, though, that someone you have blocked on Google+ can comment on your videos, and you won't be able to see what they've posted. To prevent people you've blocked from commenting on your videos, also ban then in your YouTube channel's community settings.
YouTube Messages replaces the YouTube Inbox
YouTube introduced private Messages, which replaces the old YouTube Inbox. The new system is Google+ based, which means your channel must be connected to Google+ to send or receive messages.
The new messaging system also has some limitations: you can only send a message to one channel at a time, and you cannot delete your sent messages.
For group private messaging with more options, you now need to share a private post on Google+ with people, pages or circles.
- Learn more about sending and receiving private messages on YouTube
- Official announcement: Making messages and comments easier to use
- Read and respond to your private messages: www.youtube.com/messages
- Learn how to share a post/message on Google+
+Derek Ross has a trick to keep track of all your private Google+ messages
New Custom URLs for Google+ Pages, Profiles and, now, YouTube channels
In October 2013, Google+ expanded the availability of vanity URLs to most Google+ Profiles and Pages. Unlike some social networking sites, you don't have the option to choose you own custom URL, instead your eligible Page or Profile is offered one or more choices based on the name, linked website, and other factors.
Google+ URL: plus.google.com/+Example
YouTube channel URL: www.youtube.com/c/Example (note the /c/ in the URL)
You may be offered a URL based on the eligibility of your Google+ Page or Profile, eligibility of your YouTube channel, or both. If your Google+ Page already has a custom URL, the connected YouTube channel already has a new-style URL. If not, your eligible channel with a linked website or at least 500 subscribers may be offered one.
Older /user/ YouTube URL will continue to work, and need not match the new custom URL.
YouTube Creator Studio Mobile App
rearranged the navigation on YouTube channels, introducing the new "Creator Studio", where you can find links to all your creator tools, including your video manager, comment moderation, YouTube Analytics and the video editor.
YouTube also released the YouTube Creator Studio mobile app, bringing to your phone or tablet. The new app lets you read and filter comments, view basic analytics and update your video details and settings. You can also get notifications when there are notable changes to your channels viewership or subscribers.
It's still missing a lot of functionality that is still only available on the desktop, but it's a good start towards managing your channel while out and about.
Google+ Profile Name Policy Update: (almost) any name goes
"name-shaped" names. Finally, in July of this year the Google+ profile name policy was updated so that almost any name goes - even single word names, business names, and clearly made-up pseudonyms. Google+ apologized for the difficulties caused by the original policy:
We know you've been calling for this change for a while. We know that our names policy has been unclear, and this has led to some unnecessarily difficult experiences for some of our users. For this we apologize, and we hope that today's change is a step toward making Google+ the welcoming and inclusive place that we want it to be. Thank you for expressing your opinions so passionately, and thanks for continuing to make Google+ the thoughtful community that it is.
YouTube channels have never been required to be connected to a Google+ Profile with a real name, despite what some poorly-informed reporters have claimed. But this new policy now makes it much clearer that you can use pretty much any name you want.
What that means is that YouTuber creators now can more easily choose between using a Google+ Page or a Google+ Profile for their channel identity.
And just a few weeks ago, Google+ announced that the gender on Google+ Profiles is now completely customizable. Your Google+ Profile can now better represent you the way you want to be known.
Google My Business for Google+ Pages
I put together an overview of the new features of special interest to YouTube creators, which include:
- create a new Google+ Brand Page without having to create a Google+ Profile
- new Google+ Page dashboard with Analytics and Insights
- new Google app launcher for Google+ Pages
- new Google My Business app for managing Google+ Pages and viewing Insights data on mobile devices
Import your videos from Google+ to YouTube
lets you use YouTube's video editor, add a custom thumbnail, closed captions and more.
You can import videos to a YouTube channel that's connected to a Google+ Page from either the Google+ Page itself, or from any Google+ Profile that manage the Page and channel.
- How (and why) to import Google+ Videos to your YouTube channel
- Backup videos automatically to Google+
- Great looking videos just got easier: improved video enhancement on Google+
Other updates on Google+ and YouTube 2014
Of course there were many more updates on Google+ and YouTube this year.
- Convert a Google+ Brand page to a Google+ Local page (and vice versa)
- Transfer Google+ Page ownership after 24 hours, rather than 2 weeks
- Google+ Profiles and Pages display "Views"
- Post polls on Google+
- Google+ creates "Stories" from your photos and videos
I'm looking forward to see what 2015 brings.
Posted by Peggy K