Sunday, September 22, 2013

Create a new YouTube channel unlinked from Google+

Update November 2015, as long as you use your Google account name (aboutme.google.com) you can create a new channel without a Google+ Profile

Update June 2014: Learn how to use YouTube and Google+ without a Google+ Profile

Update January 2014: It is no longer possible to create a new YouTube channel that you can disconnect from Google+. Contact YouTube support for help with Google+ issues.

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If you would like to create a new YouTube channel for your business, organization, or show, and you don't want to use your real name identity on YouTube, you may want to create a channel that is unlinked from Google+.

Why create a YouTube channel unlinked from Google+?
  • you don't want to use Google+ 
  • you aren't sure if your business has an existing Google+ Page
  • you have not decided how you want your business to appear on Google+
If any of those reasons apply, I'd recommend creating a YouTube channel that uses a channel username, rather than a Google+ identity. A YouTube channel that is unlinked from Google+ can later be linked to a Google+ Page for your business or brand.

Currently the only way to create a YouTube channel that is not linked to Google+ is to first create a YouTube channel using a personal name. That means your channel will be initially linked to a Google+ Profile.

Your Google+ Profile must comply with the Google+ Profile name policy - don't try to create a Google+ Profile using your business, organization or show name! 

Once your YouTube channel has been created, you can then unlink it from your Google+ Profile.

Once your channel is unlinked from Google+, you can delete your Google+ Profile without affecting your YouTube channel.

Why would you want to create a YouTube channel that is unlinked from Google+? 

Beyond the obvious reason that you aren't interested in using Google+, creating a YouTube channel for your business or brand that is unlinked from Google+ may be a good idea if you are still working out your business's social media strategy.

Too often I've seen reports from business owners who have ended up with several duplicate Google+ Pages. Because YouTube channels usually cannot be unlinked from their Google+ Page, and Google+ Pages cannot be merged, it can be difficult to sort things out without inadvertently deleting your YouTube channel or primary Google+ Page.

If you choose, you can later link your existing channel to a Google+ Page.

Note that YouTube channels that are unlinked from Google+ will be shown prompts encouraging you to link your channel to Google+ by offering you "New choices for your channel name" or "Updating your channel". Eventually, you may need to link your channel to Google+.

If you don't want to bother with creating a YouTube channel that is unlinked from Google+, and are sure you want your new YouTube channel to be linked to a Google+ Page, you can:

Create a new YouTube channel linked to an existing Google+ Page

Create a new YouTube channel and new Google+ Page at the same time

(Updated 6/24/14)

2 comments:

  1. So the only way to "create a YouTube channel unlinked from Google+" if i just "don't want to use Google+" is to... "first create a YouTube channel using a personal name [which is automatically] linked to a Google+ Profile"?!? Wonderful logic there, dear Peggy... :p

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  2. It's not my logic, it's the way the system works. You don't have to like it, all you have to do is understand it.

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